Social media ROI : managing and measuring social media efforts in your organization /
Blanchard, Olivier.
Social media ROI : managing and measuring social media efforts in your organization / Social media return on investment Olivier Blanchard. - Indianapolis, Ind. : Que, c2011. - xvi, 292 p. : ill. ; 23 cm.
Includes index.
9780789747419 0789747413
2011281217
Social media--Economic aspects.
Internet marketing.
HM 742 / B53 2011
658.872
Social media ROI : managing and measuring social media efforts in your organization / Social media return on investment Olivier Blanchard. - Indianapolis, Ind. : Que, c2011. - xvi, 292 p. : ill. ; 23 cm.
Includes index.
9780789747419 0789747413
2011281217
Social media--Economic aspects.
Internet marketing.
HM 742 / B53 2011
658.872