Cobra's Chairman on Turning an Indian Beer Into a Global Brand /
Bilimoria, Karan
Cobra's Chairman on Turning an Indian Beer Into a Global Brand / Karan Bilimoria. - Boston, MA: Harvard Business Publishing, Nov/Dec 2018. - 96:6; 32-35
Customer relations--Management.
Management--Case studies.
Organizational effectiveness.
HBR / 96:6 2018
Cobra's Chairman on Turning an Indian Beer Into a Global Brand / Karan Bilimoria. - Boston, MA: Harvard Business Publishing, Nov/Dec 2018. - 96:6; 32-35
Customer relations--Management.
Management--Case studies.
Organizational effectiveness.
HBR / 96:6 2018