When Scandal Engulfs a Celebrity Endorser: (Record no. 24011)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739nab a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190808b ||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HBR |
| Item number | 97:3 2019 |
| 245 ## - TITLE STATEMENT | |
| Title | When Scandal Engulfs a Celebrity Endorser: |
| Remainder of title | Four factors should guide firm's reactions / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA: |
| Name of publisher, distributor, etc. | Harvard Business Publishing, |
| Date of publication, distribution, etc. | May-Jun 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 97:3; 21-24 |
| 500 ## - GENERAL NOTE | |
| General note | About the Research: "Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non) Responses Affect Stock Returns," by Stefan J. Hock and Sascha Raithel (Management Science, forthcoming) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 4370 |
| Host Itemnumber | 24745 |
| Place, publisher, and date of publication | Boston, MA: Harvard Business Publishing |
| Other item identifier | P00019 |
| Title | Harvard Business Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
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