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Think new ASEAN : (Record no. 24811)

MARC details
000 -LEADER
fixed length control field 00587nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201109150351.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200219b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Qualifying information 9789814595162
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Think new ASEAN :
Remainder of title rethinking marketing towards ASEAN Economic Community/
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. Mc Graw Hill Education
Date of publication, distribution, etc. c2015
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 247 pages
Other physical details 24 cms
Accompanying material includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
Topical term or geographic name entry element Southeast Asia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Brand name products
Topical term or geographic name entry element Marketing
Geographic subdivision Southeast Asia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Business enterprise
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Carlos P. Romulo Library Carlos P. Romulo Library 02/19/2020 DONATION   HC 441 K848 2015 G03444 07/09/2024 02/19/2020 Books