Branding in Asia : (Record no. 3278)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190726s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | PGP. |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | T45. 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding in Asia : |
| Remainder of title | the creation, development, and management of Asian brands for the global market / |
| Statement of responsibility, etc. | Paul Temporal. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Singapore : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons (Asia), |
| Date of production, publication, distribution, manufacture, or copyright notice | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 291 pages |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competiton. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International |
| General subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies. |
| 852 ## - LOCATION | |
| Former shelving location | 2/11/2019. |
| -- | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection | Carlos P. Romulo Library | Carlos P. Romulo Library | 02/11/2019 | HD 69.B7 T45. 2001 | 03084 | 07/09/2024 | 07/28/2019 | Books |