Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.
Material type:
- 9780132983211 (pbk. : alk. paper)
- HM742 B74 2012
Item type | Current library | Call number | Status | |
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Carlos P. Romulo Library | HM742 B74 2012 (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
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