TY  - BOOK
AU  - Mackiewicz,Andrea
TI  - The Economist intelligence unit guide to building a global image
AV  - HD 59.2 M33 1993
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Competition, International
KW  - Corporate image
KW  - Case studies
KW  - Strategic planning
ER  -