TY  - GEN
AU  - Keegan,Warren J
AU  - Keegan,Warren J
TI  - Global marketing management
AV  - HF1416.K4.1999 
U1  - pb 
PY  - 1999///
CY  - New Jersey : 
PB  - Prentice Hall, 
KW  - Export marketing
KW  - Management
KW  - Case studies
ER  -