Whitler, Kimberly A. <br/><br/>
What Western Marketers Can Learn from China:  Think content, not channels or advertising / 
Kimberly A. Whitler, Assistant Professor of Marketing, Darden School of Business; Eiko Ojala 
 - Boston, MA:  Harvard Business Publishing,  May-Jun 2019 
 - 74-82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--China<br/>Business enterprises, Foreign--China
<br/><br/><label>LC Class. No.: </label>HBR  / 97:3 2019