Social media and public relations : eight new practices for the pr professional - Breakenridge, Deirdre (Upper Saddle River, N.J. : FT Press, 2012)
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.
Includes bibliographical references and index.
Keywords: Social media; Public relations