TY  - BOOK
AU  - Breakenridge,Deirdre
TI  - Social media and public relations: eight new practices for the pr professional 
SN  - 9780132983211 (pbk. : alk. paper)
AV  - HM742 B74 2012
PY  - 2012///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Social media
KW  - Public relations
N1  - Includes bibliographical references and index; Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media
UR  - https://drive.google.com/file/d/1fwzRVXymGo62pOMLsBafrPWVHdRMddNI/view?usp=sharing
ER  -