Greyser, Stephen A. <br/><br/>
What Does Your Corporate Brand Stand For? :  It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there. / 
Stephen A. Greyser, Mats Urde. 
 - Boston, MA:  Harvard Business Publishing,  Jan/Feb 2019 
 - 97:1; 80-89 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Corporate culture.<br/>Corporate image.
<br/><br/><label>LC Class. No.: </label>HBR  / 97:1 2019