TY  - SER
AU  - Furr,Nathan
AU  - Dyer,Jeffrey H..
AU  - Nel,Kyle
TI  - When Your Moon Shots Don't Take Off: How science fiction and other unconventional tools can fire the imagination and lead to breakthrough growth 
AV  - HBR 97:1 2019
PY  - 2019///
CY  - Boston, MA
PB  - Harvard Business Publishing
KW  - Creative ability in business
KW  - Industrial management
KW  - Leadership
KW  - Technological innovations
KW  - Management
ER  -