TY  - SER
AU  - Bilimoria,Karan
TI  - Cobra's Chairman on Turning an Indian Beer Into a Global Brand
AV  - HBR 96:6 2018
PY  - 2018///
CY  - Boston, MA
PB  - Harvard Business Publishing
KW  - Customer relations
KW  - Management
KW  - Case studies
KW  - Organizational effectiveness
ER  -