What Western Marketers Can Learn from China: Think content, not channels or advertising / Kimberly A. Whitler, Assistant Professor of Marketing, Darden School of Business; Eiko Ojala
Material type:
- HBRÂ 97:3 2019
Item type | Current library | Collection | Shelving location | Call number | Vol info | Status | Barcode | |
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Carlos P. Romulo Library | Periodicals | Periodical Section | HBR 97:3 2019 (Browse shelf(Opens below)) | Volume 97 Issue 3 May-June 2019 | Available | P00019 |
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