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What Does Your Corporate Brand Stand For? : It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there. / Stephen A. Greyser, Mats Urde.

By: Contributor(s): Material type: ArticleArticlePublication details: Boston, MA: Harvard Business Publishing, Jan/Feb 2019Description: 97:1; 80-89Subject(s): LOC classification:
  • HBR 97:1 2019
 In: Harvard Business Review Boston, MA: Harvard Business Publishing
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Item type Current library Collection Shelving location Call number Vol info Status Barcode
Continuing Resources Continuing Resources Carlos P. Romulo Library Periodicals Periodical Section HBR 97:1 2019 (Browse shelf(Opens below)) Volume 97 Issue 1 January-February 2019 Available P00017

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