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Marketing research in action / Raymond A. Kent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 1993
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HF 5415.2 K4 1993.

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Winning in Asia, European style : market and non-market strategies for success / edited by Vinod K. Aggarwal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HF 1416.6.E85 W65 2001.

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), c2001
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HD 69.B7 T45. 2001.

States versus markets : history, geography, and the development of the international political economy / Herman M. Schwartz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : St. Martin's, 1994
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HF 1411 S2 1994.

Principles of international marketing / Julia Spencer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Blackwell, 1994
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HF 1414.4 S6 1994.

What Does Your Corporate Brand Stand For? : It's harder to create a strong identity for an entire company than for a product. This tool kit can help you get there. / Stephen A. Greyser, Mats Urde. by
Material type: Article Article; Format: print
Publication details: Boston, MA: Harvard Business Publishing, Jan/Feb 2019
In: Harvard Business Review Boston, MA: Harvard Business Publishing
Availability: No items available.

Why Some Platforms Thrive...and Others Don't : What Alibaba, Tencent, and Uber teach us about networks that flourish / Feng Zhu; Marco Iansiti. by
Material type: Article Article; Format: print
Publication details: Boston, MA: Harvard Business Publishing, Jan/Feb 2019
In: Harvard Business Review Boston, MA: Harvard Business Publishing
Availability: No items available.

Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan and J. Jeffrey Morgan by
; Format: regular print
Publisher: New York : Free Press, 1991
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HF 5415.12 J3 M66 1991.

Global marketing management / Warren J. Keegan by
Edition: 6th ed
; Format: regular print
Publisher: New Jersey : Prentice Hall, 1999
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HF1416.K4.1999 .

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Marketing Asian places : attracting tourism cities, states, and nations / Philip Kohler ... [et al] by
; Format: regular print
Publisher: Singapore : John Wiley and Sons (Asia), c2002
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HC.415.I53.M37.2002 .

What Western Marketers Can Learn from China: Think content, not channels or advertising / Kimberly A. Whitler, Assistant Professor of Marketing, Darden School of Business; Eiko Ojala by
Material type: Article Article; Format: print
Publication details: Boston, MA: Harvard Business Publishing, May-Jun 2019
In: Harvard Business Review Boston, MA: Harvard Business Publishing
Availability: No items available.

Think new ASEAN : rethinking marketing towards ASEAN Economic Community/ by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Mc Graw Hill Education c2015
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HC 441 K848 2015.

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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2011
Other title:
  • Social media return on investment
Online resources:
Availability: Items available for loan: Carlos P. Romulo Library (1)Call number: HM 742 B53 2011.