| 000 | 00739nab a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c24011 _d24011 |
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| 008 | 190808b ||||| |||| 00| 0 eng d | ||
| 050 |
_aHBR _b97:3 2019 |
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| 245 |
_aWhen Scandal Engulfs a Celebrity Endorser: _bFour factors should guide firm's reactions / |
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| 260 |
_aBoston, MA: _bHarvard Business Publishing, _cMay-Jun 2019 |
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| 300 | _a97:3; 21-24 | ||
| 500 | _aAbout the Research: "Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non) Responses Affect Stock Returns," by Stefan J. Hock and Sascha Raithel (Management Science, forthcoming) | ||
| 650 |
_aBrand name products _xManagement |
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| 773 | 0 |
_04370 _924745 _dBoston, MA: Harvard Business Publishing _oP00019 _tHarvard Business Review |
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| 942 | _2lcc | ||