| 000 | 00718nab a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c24019 _d24019 |
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| 008 | 190815b ||||| |||| 00| 0 eng d | ||
| 050 |
_aHBR _b97:3 2019 |
||
| 100 |
_aWhitler, Kimberly A. _eAuthor |
||
| 245 |
_aWhat Western Marketers Can Learn from China: _bThink content, not channels or advertising / _cKimberly A. Whitler, Assistant Professor of Marketing, Darden School of Business; Eiko Ojala |
||
| 260 |
_aBoston, MA: _bHarvard Business Publishing, _cMay-Jun 2019 |
||
| 300 | _a74-82 | ||
| 650 |
_zChina _aMarketing |
||
| 650 |
_zChina _aBusiness enterprises, Foreign |
||
| 700 | _aEilo Ojaka | ||
| 773 | 0 |
_04370 _924745 _dBoston, MA: Harvard Business Publishing _oP00019 _tHarvard Business Review |
|
| 942 | _2lcc | ||