| 000 | 01631cam a22002898a 4500 | ||
|---|---|---|---|
| 001 | 17170832 | ||
| 005 | 20230503105353.0 | ||
| 008 | 120217s2012 nju b 001 0 eng | ||
| 010 | _a 2012006991 | ||
| 020 | _a9780132983211 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM742 _bB74 2012 |
| 100 | 1 | _aBreakenridge, Deirdre. | |
| 245 | 1 | 0 |
_aSocial media and public relations : _beight new practices for the pr professional / _cDeidre Breakenridge. |
| 250 | _a1st ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bFT Press, _cc2012. |
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| 300 |
_aix, 166 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media. | |
| 650 | 0 | _aSocial media. | |
| 650 | 0 | _aPublic relations. | |
| 856 |
_uhttps://drive.google.com/file/d/1fwzRVXymGo62pOMLsBafrPWVHdRMddNI/view?usp=sharing _yClick this link to access |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cONLINE |
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_c29290 _d29290 |
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