000 00675nam a2200181Ia 4500
008 190726s9999 xx 000 0 und d
020 _aPGP.
050 0 _aHD 69.B7
_bT45. 2001
100 1 _aTemporal, Paul
_eauthor.
245 1 0 _aBranding in Asia :
_bthe creation, development, and management of Asian brands for the global market /
_cPaul Temporal.
264 1 _aSingapore :
_bJohn Wiley & Sons (Asia),
_cc2001.
300 _aviii, 291 pages
650 0 _aBrand name products
_xCase studies.
650 0 _aCompetiton.
650 0 _aInternational
_xCase studies.
650 0 _aMarketing
_xCase studies.
852 _d2/11/2019.
_yBK
999 _c3278
_d3278