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Branding in Asia : the creation, development, and management of Asian brands for the global market /

Temporal, Paul

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - viii, 291 pages

PGP.


Brand name products--Case studies.
Competiton.
International--Case studies.
Marketing--Case studies.

HD 69.B7 / T45. 2001