Branding in Asia : the creation, development, and management of Asian brands for the global market /
Temporal, Paul
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - viii, 291 pages
PGP.
Brand name products--Case studies.
Competiton.
International--Case studies.
Marketing--Case studies.
HD 69.B7 / T45. 2001
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. - viii, 291 pages
PGP.
Brand name products--Case studies.
Competiton.
International--Case studies.
Marketing--Case studies.
HD 69.B7 / T45. 2001