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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard.

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que, c2011.Description: xvi, 292 p. : ill. ; 23 cmISBN:
  • 9780789747419
  • 0789747413
Other title:
  • Social media return on investment
Subject(s): DDC classification:
  • 658.872 22
LOC classification:
  • HM 742 B53 2011
Online resources:
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