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How to Sell New Products: Focus on learning, not performance. Thomas Steenburgh, Michael Ahearne

By: Contributor(s): Material type: ArticleArticlePublication details: Boston, MA: Harvard Business Publishing, Nov/Dec 2018Description: 96:6 ; 92-101Subject(s): In: Harvard Business Review Boston, MA: Harvard Business Publishing
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Item type Current library Collection Shelving location Call number Vol info Status Barcode
Continuing Resources Continuing Resources Carlos P. Romulo Library Periodicals Periodical Section HBR 96:6 2018 (Browse shelf(Opens below)) Volume 96 Issue 6 November/December 2018 Available P00016

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